BERlaser uses Google Analytics (a service provided by Google Inc.) to analyze user behavior on our website. This service utilizes cookies as described in Section V. The data collected by cookies is generally transmitted to Google Inc. servers in the USA. The IP address is processed in an anonymized form (IP anonymization, IP masking) so that your activities cannot be linked to you personally. In exceptional cases, the full IP address may be transmitted to the USA, and data merging is prevented. Data is stored for 14 months and then automatically deleted.
Google Analytics is used in compliance with the requirements set by Google Inc. and the German data protection authorities.
You can disable the storage of cookies via your browser settings, though this may limit website functionality.
Alternatively, a tool to opt out of data usage by Google Inc. is available at http://tools.google.com/dlpage/gaoptout?hl=de.
Further information is available at https://www.google.com/analytics/terms/de.html, http://www.google.com/intl/de/analytics/learn/privacy.html, and http://www.google.de/intl/de/policies/privacy.